Privacy Policy
We adopted this privacy policy to explain how We
collects, stores, and uses the information collected in connection with our
products, services and websites including, but not limited to our Games, our
Games on-line stores.
Should you have any questions relating to this Privacy
Policy, please contact us.
BY INSTALLING, USING, REGISTERING TO OR OTHERWISE
ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT
AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL
DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS
PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE
SERVICES. We reserves the right to modify this Privacy Policy at reasonable
times, so please review it frequently. Your continued use of Services will
signify your acceptance of the changes to this Privacy Policy.
1. Non-personal data
For purposes of this Privacy Policy, non-personal data
means information that does not directly identify you. Additionally,
non-personal data means aggregate and personalized information, which is data
We collects about the use of We Services, from which any personally
identifiable data has been removed.
We may use tools or third party analytical software to
automatically collect and use certain non-personal data that does not directly
enable We to identify you. The types of non-personal data We may collect and
use include, but are not limited to: (i) device properties, including, but not
limited to IP address, Media Access Control address and unique device
identifier or other persistent or non-persistent device identifier
("Device ID"); (ii) device software platform and firmware; (iii)
mobile phone carrier; (iv) geographical data such as zip code, area code and
coarse location; (v) game progress, time used playing, score and achievements;
(vi) other non-personal data as reasonably required by We to enhance the
Services and other We products and services.
We may use and disclose to We partners and contractors
the collected non-personal data for purposes of analyzing usage of the
Services, advertisement serving, managing and providing the Services and to
further develop the Services and other We services and products.
You recognise and agree that the analytics companies utilized by We may combine the information collected with other information
they have independently collected from other services or products relating to
your activities. These companies collect and use information under their own privacy
policies.
We may supplement your personal and non-personal data
with data received from third parties in connection with demographic,
advertisement, market and other analytics surveys or services.
2. Ad Serving Technology
We reserves the right to use and disclose the
collected non-personal data for purposes of advertisement by We or We partners
and contractors. We may employ third party ad serving technologies that use
certain methods to collect information as a result of ad serving through Services.
We or third parties operating the ad serving technology may use demographic and
location information as well as information logged from your hardware or device
to ensure that appropriate advertising is presented within the Service. We or
third parties may collect and use data for this purpose including, but not
limited to IP address (including but not limited to for purposes of determining
your coarse location), Device ID, MAC, software, applications, hardware,
browser information, internet and on-line usage information and in-game
information. The foregoing data may be used and disclosed in accordance with
this Privacy Policy and the privacy policy of the company providing the ad
serving technology.
You recognise and agree that the advertising companies
who deliver ads for We may combine the information collected with other
information they have independently collected from other services or products.
These companies collect and use information under their own privacy policies.
These ad serving technologies are integrated into Services; if you do not want
to be subject to this technology, do not use or access Services. Although We
takes commercially reasonable steps to instruct such advertising companies to
comply with the terms and conditions of this Privacy Policy, We does not have
access to or control of third party technologies.
3. Location Data
To the extent We makes location enabled Services
available and you use such Services, We may collect and process your location
data to provide location related Services and advertisements. For example, some
add-ons or offers may be available at dedicated locations. We may use various
technologies to determine location, such as GPS, Wi-Fi or other network-based
data such as IP address. Your GPS geo-location is not accessed without your
consent. Notwithstanding We partners who are providing location related parts
of the Service, We will not share your GPS geo-location with third parties
without your consent. To the extent We makes available GPS geo-location to
third parties in accordance with this Privacy Policy, it will be provided
anonymously. Please note that We may share your anonymous coarse location with
its partners.
4. Personal Data
For purposes of this Privacy Policy, personal data
means personally identifiable information that specifically identifies you as
an individual.
Likely situations when you make personal data
available to We include, but are not limited to: (i) registration for Services,
contests and special events; (ii) accessing Services using a third party ID,
such as social networking sites or gaming services; (iii) subscribing to newsletters;
(iv) purchasing a product or services through We online stores; (v) using tell
a friend,"email this page," or other similar features; (vi)
requesting technical support; and (vii) otherwise through use of We Services
where personal data is required for use and/or participation.
The types of personal data may vary depending on the
type of activity you are engaged in. The personal data We may collect, process
and use may include, but are not limited to your name, screen/nick name, We
Services or third party service ID, e-mail address, phone number, photo or
other image, birth date, sex, address, friend connections, avatar image, credit
card information, shipping information; and location (only if directly
identifiable to you, otherwise We treats location as non-personal data).
If you choose to use We "tell a friend" or a
similar service about We Services or order a gift certificate for your friend,
We may store your friend's name and contact details that you provide to We.
We may use personal and non-personal data, both
individually and combined together, for purposes of analyzing usage of the
Services, providing customer and technical support, managing and providing
Services (including managing advertisement serving), customizing We
communications and to further develop the Services and other We services and
products. We may combine non-personal data with personal data.
We may use your personal data to send messages to you
with informative and/or commercial content about We services or third party products
and services We thinks may be of interest to you, such as new features and
services, special offers and updated information.
Please note that certain features of the Services may
be able to connect to your social networking sites to obtain additional
information about you. In such cases, We may be able to collect certain
information from your social networking profile when your social networking
site permits it, and when you consent to allow your social networking site to
make that information available to We. This information may include, but is not
limited to, your name, profile picture, gender, user ID, email address, your
country, your language, your time zone, the organisations and links on your
profile page, the names and profile pictures of your social networking site
friends and other information you have included in your social networking site
profile. We may associate and/or combine as well as use information collected
by We and/or obtained through such social networking sites in accordance with
this Privacy Policy.
5. Disclosure and Transfer of Personal Data
Personal data may be disclosed in accordance with
applicable legislation and this Privacy Policy. Additionally, We may disclose
personal data to its parent companies and its subsidiaries in accordance with
this Privacy Policy.
We may hire agents and contractors to collect and
process personal data on We behalf and in such cases such agents and
contractors will be instructed to comply with our Privacy Policy and to use
personal data only for the purposes for which the third party has been engaged
by We. These agents and contractors may not use your personal data for their
own marketing purposes. We may use third party service providers such as credit
card processors, e-mail service providers, shipping agents, data analyses and
business intelligence providers. We has the right to share your personal data
as necessary for the aforementioned third parties to provide their services for
We. We is not liable for the acts and omissions of these third parties, except
as provided by mandatory law.
We may disclose your personal data to third parties as
required by law enforcement or other government officials in connection with an
investigation of fraud, intellectual property infringements, or other activity
that is illegal or may expose you or We to legal liability. We may also
disclose your personal data to third parties when We has a reason to believe
that a disclosure is necessary to address potential or actual injury or
interference with We rights, property, operations, users or others who may be
harmed or may suffer loss or damage, or We believes that such disclosure is
necessary to protect We rights, combat fraud and/or comply with a judicial
proceeding, court order, or legal process served on We. To the extent permitted
by applicable law, We will make reasonable efforts to notify you of such
disclosure through We website or in another reasonable manner.
6. Data Retention and Correctness
We retains the data collected pursuant to this Privacy
Policy for the period necessary to fulfill the purposes outlined in this Privacy
Policy unless a longer retention period is required or permitted by law.
Thereafter if the collected data is no longer needed for purposes specified in
this Privacy Policy, We deletes all aforementioned data in its possession
within a reasonable time frame. We does not verify the correctness of personal
data.
Irrespective of the above, We may still retain some of
the data to the extent such retention is necessary to resolve disputes, enforce
We user agreements, and comply with technical and legal requirements and
constraints related to the security, integrity and operation of Services.
7. Cookies, beacons and tracking
The Services may use cookies and other technologies
such as pixel tags, locally shared objects, clear GIFs and web beacons. We
treats information collected by cookies and similar technologies as
non-personal data.
Cookies: A cookie is a small bit of record-keeping
information that websites often store on a user's computer. We cookies do not
include personal data and are typically used to quickly identify your device
and to remember you. You can disable cookies or set your browser to alert you
when cookies are being sent to your device; however, disabling cookies may
affect your ability to use the Services.
Web Beacons and pixel tags: A web beacon or a pixel
tag is an electronic image that allows We to count users who have visited
certain pages or viewed certain advertisements. Web beacons, like cookies, do
not include personal data. E-mails and other electronic communications We sends
to you may contain pixel tags that enable We to track your usage of the
communication, including whether the communication was opened and/or what links
were followed, if any.
8. Third Party Terms and Conditions
Please note that your access to and use of the
Services may be subject to certain third party terms and conditions and privacy
policies, including but not limited to application stores, map data providers,
mobile software platforms, on-line gaming platforms, social networking services
and payment providers. You recognise and agree that We is not liable for any
such third party terms and conditions and their use of your personal data.
We may in its discretion make available links through
advertisements or otherwise enable you to access third party products or
services. Please note that, while using such products or services, you are
using products or services developed and administered by people or companies
not affiliated with or controlled by We. We is not responsible for the actions
of those people or companies, the content of their products or services, the
use of information you provide to them, or any products or services they may
offer. The fact that We is linking to those products or services does not
constitute our sponsorship of, or affiliation with, those people or companies.
We may from time to time make available We partners
services, such as sweepstakes or polls and such services may require you to
disclose personal data in order to register for and access such services. Such
services will reasonably identify the partners at the point of where you are
required to disclose personal data. If you at that point choose to disclose
your personal data, such personal data may be transferred directly or via We to
such third parties and will be subject to the privacy policy and practices of
such third parties. We is not responsible for the privacy practices and
policies of such third parties and, therefore, you should review the privacy
practices and policies of such third parties prior disclosing any personal data
in relation to such services.
Please note that certain Services that We may offer,
such as multiplayer gaming, social networking and gaming console services, may
use third party services to provide authentication for the Services with a
gaming console ID, social networking ID or gaming network account. When you
register to join or use the Services from a third-party gaming or social
networking system, certain personally identifiable user and/or membership data
may be transferred automatically to and from We and you hereby consent to the
processing, using, combining, disclosing and retaining of such data in accordance
with this Privacy Policy by We.
9. Safeguards
We follows generally accepted industry standards and
maintains reasonable safeguards to attempt to ensure the security, integrity
and privacy of the information in We possession. Only those persons with a need
to process your personal data in connection with the fulfilment of their tasks
in accordance with the purposes of this Privacy Policy and for the purposes of
performing technical maintenance, have access to your personal data in We
possession. Personal data collected by We is stored in secure operating
environments that are not available to the public. To prevent unauthorised
on-line access to personal data, We maintains personal data behind a
firewall-protected server. However, no system can be 100% secure and there is
the possibility that despite We reasonable efforts, there could be unauthorised
access to your personal data. By using the Services, you assume this risk.
10. Other
Please be aware of the open nature of certain social
networking and other open features of the Services We may make available to
you. You may choose to disclose data about yourself in the course of
contributing user generated content to the Services. Any data that you disclose
in any of these forums, blogs, chats or the like is public information, and
there is no expectation of privacy or confidentiality. We is not responsible
for any personal data you choose to make public in any of these forums.
If you are under 13 years of age or a minor in your
country of residence, please ask your legal guardians permission to use or
access the Services. We encourages parents and/or guardians to play an active
role in their children's online experience at all times. We does not knowingly
collect any personal information from children under 13 years of age and if We
learns that We has inadvertently gathered personal data from children under 13
years of age, We will take reasonable measures to promptly erase such personal
data from We records.
We may store and/or transfer your personal data to its
affiliates and partners in and outside of EU/EEA member states and the United
States in accordance with mandatory legislation and this Privacy Policy. We may
disclose your personal data to third parties in connection with a corporate
merger, consolidation, restructuring, the sale of substantially all of We stock
and/or assets or other corporate change, including, without limitation, during
the course of any due diligence process provided, however, that this Privacy
Policy shall continue to govern such personal data.
11. Further information
We makes good faith efforts to enable you to review,
update or correct your personal data in We possession. In order to do so,
please contact We. We will need sufficient information from you to establish
your identity and to verify your access request, and also to assist us in
handling your request. Please note that even if personal data is changed or
deleted according to your request, We may still retain some of your personal
data to resolve disputes, enforce We user agreement(s), and comply with
technical and legal requirements and constraints related to the security,
integrity and operation of We Services.
We regularly reviews its compliance with this Privacy
Policy. If We receives a formal written complaint from you, We will attempt to
contact you directly to address any of your concerns. We will cooperate with
the appropriate governmental authorities, including data protection authorities,
to resolve any complaints regarding the collection, use, transfer or disclosure
of personal data that cannot be amicably resolved between you and We. Any
dispute, controversy or claim arising out of or relating to this Privacy Policy
or the breach, termination or validity thereof shall be finally settled at We's
discretion (i) at your domicile's competent courts; or (ii) by arbitration in
accordance with the Rules for Expedited Arbitration of the Arbitration
Institute of the Indian Chamber of Commerce. The arbitration shall be conducted
in India, in the English language. YOU AGREE THAT YOU MAY BRING CLAIMS AGAINST
We ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN
ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.
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